Google realized that most searchers come to their platform for just about everything. That means their users’ lives could be seriously impacted for the worse if the wrong results appear. Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. The most relevant are shown first, with the rest shown over successive pages. Third, when people search Google, it shows what it thinks are the most relevant results based on the search terms they enter (out of the trillions of pages in Google’s index). So… this question of… how should I order my H1, H2, H3, headings and what should the content be, that’s something from my point of view isn’t really that relevant.
Search Intent & Relevancy
They’re one of the first things a user sees after entering a search query related to local services, providing an immediate visibility boost. The click-through rate (CTR) represents the percentage of users who click on your site after it appears in their search results. A high CTR indicates that your website listing is attractive and relevant to users. A longer BHS Links dwell time suggests that users find your content valuable and engaging, which is a positive sign to search engines.
Why Keywords Matter
- Search engines like Google are the gateway to most online experiences, with 68% of all website traffic coming from searches.
- They enhance user experience by offering deeper insights or related information on the topic.
- While they don’t directly influence Google rankings, these are important for generating clicks.
- While we’ve tried to list the most common and important ranking signals, there are definitely many more.
This means you’re interrupting a user’s experience to capture their attention, which makes it more difficult to get them interested. Showing up in their search results aligns with an existing demand—your customers are actively seeking information, products, or solutions. This makes SEO a powerful inbound marketing strategy, where users come to you rather than the other way around. Because searchers already have intent, they are more likely to convert, making SEO an essential tool for attracting high-quality leads. Make sure any content you create is high quality and optimized for local search. If users click on your content and immediately decide it’s not for them, you’ll end up with a high bounce rate, which sends a signal to Google that your content isn’t solving users’ queries.
With structured data, websites can provide more information about their content, products or services, and offerings to Google and LLMs. In 2025, SEO success depends on great user experience, mobile-friendly sites, and quality content. Properly optimized images not only improve user experience but also help search engines better understand and index the content, which can lead to higher rankings. As mentioned, search engines continue working on their algorithms to improve their users’ experience.
Start experimenting with AI Overview optimizations
These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Get the most value from local SEO by focusing on appearing in the standard organic search results, as well as working on your Google Business Profile listing. By including CTAs, you’ll increase the amount of pages people visit, encourage them to take action (download, sign up). These behaviors will increase your ranking because people will spend more time on your site.
Nowadays, things have changed dramatically, and websites that have such content are quickly penalized by Google Panda. Never insert links to adult or gambling websites, unless your website is from the same niche. If you are selling or buying links, make sure you are using a nofollow attribute. Google stated they had received numerous complaints from frustrated users claiming that they had to scroll down past a slew of ads to see the content. While in context backlinks have the most SEO value, it’s best to have a variety of backlinks.